Q: Most enterprises default to tracking AI adoption when measuring for success. What should they be tracking instead?
Russell: The number of agents deployed across an enterprise is not the measure of success. I've come to divide the world into two categories, and AWS has reinforced this view: personal agents and professional agents. Personal agents help individuals drive their own productivity through everyday tasks, conversations, and workflows. Professional agents are enterprise-grade capabilities built by IT, with far more rigorous guardrails, governance, security and data connectivity. What matters is the AI fluency of the workforce.
The traditional measure of adoption asks a simple question: we deployed it, so now are people using it? You track it, put it in a scorecard, and report who's using it and who isn't. That isn't fluency. Fluency asks how people are using it and whether it’s making them more effective and more efficient. That's a fundamentally different question from volumetric adoption. One belongs to the traditional world of software deployment. The other belongs to an AI-native world.
Jose: Fluency means you are proficient not just in using the tool daily, but in executing work you would have done anyway, only with meaningfully better results. Take an account manager using Quick to transform how they approach account planning or sales planning, and then how they feed those insights into their CRM. That's fluency, where people have genuinely changed how they work, not just added a new tab to their browser.
Logging in is not a measure of success. What matters is how much more people can do, and how differently they can do it. We see this across healthcare, life sciences and financial services. Customers who track how Quick changes their day-to-day and how much time it returns to their people see the difference compound at scale across hundreds of thousands of users. The difference is not just measurable — it's something people actually feel in their day-to-day work.