When customers ask where they should begin, we come back to three simple questions. First, can you name the pain with evidence rather than opinion? Second, is the problem genuinely agentic in nature, or is there a simpler form of automation that could achieve the same outcome? Third, can SAP already provide the capability you're looking for? These questions sound straightforward, but they often lead organisations to very different conclusions than they expected when they started the conversation.
The second and third questions are where the discussion usually becomes interesting. Most organizations arrive expecting to talk about custom AI agents, but many business processes aren't truly agentic. They are structured, repeatable and governed by known business rules. In those situations, a custom-built agent may introduce complexity without creating additional value. In fact, some of the best outcomes come from discovering that the problem can be solved through a capability that already exists within SAP, or through configuration rather than custom development. As SAP continues to expand its portfolio of AI features, assistants and agents, the challenge is often less about what can be built and more about understanding what has already been built for you.
The answers to these questions also help determine how much ownership an organization should take on. Every time you move from consuming a standard SAP capability to building a bespoke agent, you take on more responsibility for governance, maintenance, monitoring and long-term evolution. Sometimes that investment is entirely justified because the use case is unique and provides meaningful competitive advantage. But many organizations are rushing towards custom AI development before they've exhausted the capabilities already available to them. In a world where the underlying technology is changing at an extraordinary pace, that can be an expensive mistake.
Ultimately, the organizations that will realise the greatest value from AI won't be the ones that build the most agents. They'll be the ones that consistently route each problem to the lowest-ownership solution that reliably solves it. Sometimes that will be a custom agent. Sometimes it will be a configured solution running on SAP's managed platform. And sometimes it will simply be an existing SAP capability that was already sitting there waiting to be activated. The organizations that succeed won't be driven by the excitement of building AI. They'll be driven by the discipline of choosing the right AI.