ServiceNow implementation consulting case study showcasing enterprise digital transformation and process optimization | DXC Technology Customer Stories

Customer

Arcos Dorados

Location

Argentina

Industries

Consumer Goods and Retail

Solutions

Applications Development and Modernization Services

 

Customer Stories | May 07, 2026

Powering digital growth for Arcos Dorados

Thriving in a digital-first landscape

As digital marketplaces and delivery platforms expanded rapidly, Arcos Dorados encountered rising competition that extended beyond traditional brick-and-mortar restaurants.

Managing the McDonald’s brand across 21 countries with thousands of locations, the company required a scalable, data-driven ecosystem to stay competitive and maintain relevance. Today, it operates around 2,500 restaurants throughout the region, along with approximately 3,000 to 3,400 dessert kiosks.

Building a real-time digital ecosystem

Together with DXC Technology, Arcos Dorados developed a digital sales platform that processes sales quickly, keeps systems running smoothly, and turns data into meaningful insights. This allows the business to grow its digital channels and continually improve how it serves customers.

Powering digital growth for Arcos Dorados | DXC Technology Customer Story Video

"With DXC, we’ve built a digital ecosystem that gives us near real-time sales visibility and significantly richer data. This foundation is critical as we move toward advanced analytics and AI. Their reliability and support have been key to our digital growth journey."

— Diego Marin, Head of the Technology Division at Arcos Dorados

Results at a glance

The transformation delivered strong business outcomes:
  • 40% of total sales now come through digital channels
  • 60–70% increase in transactional data for richer insights
  • 99.9% uptime across the ecosystem
  • Continuous innovation with frequent feature updates

Data-driven innovation and continuous growth

With a significantly enhanced data ecosystem, Arcos Dorados is now equipped to leverage advanced analytics, AI, and machine learning—unlocking new opportunities to improve customer experience and operational performance. Supported by its collaboration with DXC Technology, the company benefits from strong system reliability, security, and continuous innovation, enabling it to explore new technologies and expand its digital capabilities with confidence.

Turning data into competitive advantage

By embracing digital transformation, Arcos Dorados has successfully strengthened its market position—using technology and data to drive smarter decisions and sustained growth across Latin America.

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