A flexible and sustainable modern workplace | DXC Technology Customer Stories

Customer

Bridgestone Corporation

Location

Brazil

Industries

Manufacturing

Offerings

Modern Workplace

Services

Modern device management

 

Customer Stories | October 17, 2025

A flexible and sustainable modern workplace 

Hybrid teams, digital collaboration and sustainability goals continue to reshape expectations of what workplace technology should deliver. Organizations need to ensure employees stay connected and productive, wherever they are, without adding pressure to already stretched IT teams.

To achieve this, many enterprises are shifting from traditional device procurement to service-based models that bring flexibility, scalability and sustainability together. The result is an IT environment that adapts to business needs rather than the other way around.

Technology that keeps performance rolling

Bridgestone, the world’s largest tire and rubber manufacturer, wanted to modernize how it supported more than 4,000 employees across Latin America. The company partnered with DXC Technology to introduce Device as a Service (DaaS), providing laptops, desktops, tablets and phones as part of a managed service. The model scales easily with seasonal demand, ensuring every employee has reliable access to the tools they need.

Moreover, each device is equipped with the latest AI-ready technology, including Microsoft Copilot, giving employees the power to work more efficiently and make faster, data-driven decisions. DXC’s managed service ensures devices remain current and secure, so teams can continuously adopt emerging tools without disruption.

Bridgestone customer story

“By having DXC provide devices as a service, we can focus on our core business while ensuring our employees always have access to the latest technology,” said Ricardo Rocha, IT Director for Latin America at Bridgestone.

Driving tangible business value

The partnership has delivered clear benefits:

  • 10% reduction in operational costs for IT equipment
  • Shorter device life cycles, giving employees newer, AI-enabled technology faster
  • Reduced environmental footprint through responsible recycling and reuse
  • Increased productivity from lower downtime and faster provisioning

“The DXC solution allows us to renew our entire IT environment without a large capital outlay,” said Rocha. “It also ensures that every device is handled responsibly after use, supporting our sustainability goals.”

Digital twins powering real-world skills

Beyond device management, Bridgestone is also transforming how employees learn. With DXC’s support, the company developed a virtual reality training program that uses laser-scanned digital twins of factory equipment. Employees can now train in a realistic, immersive environment without pausing production.

The result is more frequent, engaging and safer training sessions that build confidence and readiness among shop floor teams.

Innovation through collaboration

Bridgestone’s partnership with DXC is built on a shared commitment to creativity, co-creation, and agility. Together, the companies are exploring the next phase of innovation, including AI to enhance knowledge retention, streamline sales operations and drive continued digital transformation.

 

The big picture

Across the manufacturing industry, companies are redefining how technology supports people, productivity and sustainability. Bridgestone’s transformation shows how a modern workplace model that combines managed services and immersive digital tools can empower teams while lowering environmental impact and operational risk.

DXC helps organizations achieve this balance by delivering scalable, cloud-enabled solutions that simplify operations, connect systems and prepare businesses for the future of work.

DXC helps organizations achieve this balance through its Modern Workplace solutions, which provide secure device management, intelligent collaboration and data-driven insights via platforms like DXC UPtime. By reimagining how people and technology work together, DXC enables enterprises to stay agile, resilient, and ready for what’s next in the evolving world of work.

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