Astro uses data to redefine content delivery

Media companies need standout content and more personalized experiences. By reengineering its analytics platform and migrating operations to the cloud, the Malaysian entertainment company Astro was able to deliver smarter, faster and more relevant entertainment experiences to its customers.

This included rebuilding its analytics and data platforms on the AWS cloud, streamlining data processing and enabling 24x7 monitoring.

As a result, Astro can respond faster to customer needs, deliver more personalized content and provide seamless, uninterrupted service.

Driving agility and innovation in entertainment

With a cloud-native and future-ready data platform, Astro is equipped to lead in a market where speed, relevance and personalization drive success.

“DXC has been instrumental in reengineering our analytics platform," said Mauro Di Pietro Paolo, CTO, Astro Malaysia Holding Berhad, "helping us leverage the latest technology to better position ourselves for the next steps ahead in our journey."

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Results at a glance

Analytics platform reengineered to streamline data processing and support AI/ML readiness
Cloud-native data platform rebuilt for faster, more cost-effective operations
Ongoing AWS environment optimization to ensure cost control and security
24x7 monitoring and managed services to detect issues early and support business continuity

Astro uses data to redefine content delivery

Driving agility and innovation in entertainment

Results at a glance

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