Dave Reid and Carl Kinson introduce the five factors of accelerated change.

Thriving in the Accelerated Now

The world is more digitally connected and faster than ever. Business and technology are more closely aligned than ever. To stay ahead, organisations must adapt, adopt and innovate for business agility and growth. Five factors of accelerated change guide leaders to match the right technologies with the right outcomes.



5 factors of change for business agility

Invest right

Investing wisely in a hybrid technology world

Organisations need to make the right investment choices when planning business transformation and managing hybrid environments of old and new IT estates. Enhancing situational awareness of the competitive environment, which can be done through mapping exercises, equips organisations to mirror next-generation firms. Often this means diverging from the majority view and adopting the strategic direction taken by the next-gen market disruptors.

Platform of growth

Mastering platform-driven business

In today's economy, customers expect digital products and services to be as instantly available and reliable as news is from a mouse click. Therefore, organisations need to flow with new ideas, enhancements and a deep understanding of customers. This can only be achieved in an organisation designed to flow. Software engineering provides this flow: data pipelines seamlessly interconnect with digital platforms to deliver the services customers require.

Built on data

Boosting data metabolism to improve decision making

Data metabolism is an organisation’s ability to digest data and glean actionable insights. Poor data metabolism prevents organisations from evaluating and acting on risk-reward criteria of decisions or, in some cases, making any decision at all. By focusing on three states of decision making — Discover, Develop and Defend — organisations can cut through silos, boost data metabolism and reach a new level of data-driven decision making.

People first

Committing to the human experience

Human experience research focuses on the complete physical and digital experience people have with a corporate brand or service. This encompasses the collective experiences people feel when dealing with any organisation as a customer, employee, patient or citizen. Organisations must understand the entire human experience, including people’s relationship with technology, in order to optimise business agility and performance.

Grow with care

Achieving (truly) sustainable sustainability

Navigating an intangible, digital, brave new world has become essential and is accelerating. The hallmark of this new world is the circular economy and robust sustainability. Technology plays a key role in enabling organisations to flourish in this economy and meet their ESG commitments.


Organisations seeking business agility and growth in 2022 and beyond will be those that achieve convergence across all parts of the business and the technologies that underpin operations.