Customer Stories | July 7, 2025
Astro uses data to redefine content delivery
Media companies need standout content and more personalised experiences. By reengineering its analytics platform and migrating operations to the cloud, the Malaysian entertainment company Astro gained the ability to deliver smarter, faster and more relevant entertainment experiences to its customers.
This included rebuilding its analytics and data platforms on the AWS cloud, streamlining data processing and enabling 24x7 monitoring.
As a result, Astro can respond faster to customer needs, deliver more personalised content and provide seamless, uninterrupted service.